10 Ways To Utilize Your Street Team:
- Recruit people to come to your shows
- Pass out or hang fliers
- Request your songs on radio (within reason)
- Help man the door at shows
- Help man your merch table
- Promote your music to their friends
- Promote you on their social networks (Facebook, MySpace etc.)
- Run your fan club
- Get the crowd going at your shows (applauding, dancing etc)
- Scout for venues (clubs, house concerts, fairs etc)
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10 Ways To Loosen Up Your Audience:
- Tell a joke or 2 (only if you’re good at it)
- Play a comedy song
- Play a fun song that people love to sing along to (not a kid’s song)
- Play a song that makes people want to clap along
- Banter with one specific member of the audience in a fun way
- Play a strong dance song (in a dance room, of course)
- Use props, if appropriate
- Ask for requests instead of just guessing what they might want to hear
- Tell a good short story – such as telling why you wrote the next song you’re going to play
- Before your show or set, introduce yourself to some of the audience members. Then call on them or introduce them by name from stage.
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10 Big Mistakes Artists Make When Performing Live:
- Ignoring the audience – audiences want to be engaged
- Ignoring each other – no interaction among the band members makes it look like they’re not having fun
- Take extra long solos that bore the audience
- Not playing what the audience wants to hear
- Playing too loudly
- Having a poor mix – vocals drowned out, guitar too loud etc, not EQed for the room
- Drinking too much or getting high
- Playing out of tune and/or singing off pitch
- Fighting/arguing with an audience member
- Fighting/arguing with, or hitting on someone from the venue (waitress, manager etc.)
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10 People (or Groups of People) You Should Build A Strong Relationship With:
- An Accountant/Financial Advisor
- A Mentor – someone who is or has been where you want to be
- An Entertainment Attorney
- A Manager (even if he/she isn’t your manager, just to get some advice)
- Your Raving Fans – those fans who follow you everywhere, buy your music as soon as it comes out etc.
- A good Videographer/Photographer
- A Producer who ‘gets you’ and can deliver the sound you want
- Someone to help manage your fan list or fan club
- Other musicians – you never know when you’re going to need a fill-in, or when they might need you to fill in.
- Networking organizations, both in and outside of the business
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10 Ways To Increase What You Charge For A Gig:
- Prove that you draw fans to your gigs
- Show that you know how to keep audiences from leaving
- Be professional – start and break on time, dress properly etc.
- Show that you can win any crowd
- Show that you can sell more food or drinks (whatever the establishment sells)
- Be willing to be flexible with your playing time, sleeping rooms, rehearsal times
- Go the extra mile – play longer if the audience wants you to and the venue says it is OK
- Create a demand for your act
- Stick around after shows until every audience member who wants to speak with you has had the chance
- Do your own promotion instead of relying on the venue to promote you.
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10 Things Your EPK or Press Kit Needs To Have:
- Color picture
- Black and white picture
- Live recording
- Live video
- Contact information
- Bio
- Schedule/Calendar
- Endorsements, reviews etc.
- References
- Song list (especially if you play covers)
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10 Ways To Save Money On The Road:
- Bring a portable microwave or hot plate and cook in your room.
- Bring an electric coffee pot.
- Stay with fans instead of in hotels.
- Use www.BetterThanTheVan.com to find free places to stay.
- Join your local the YMCA/YWCA if you like to swim or workout. Your membership is good almost everywhere.
- Find discount restaurant coupons online as soon as you get to town.
- You’ll find all kinds of coupons in ‘The Entertainment Book’ (www.entertainment.com). Buy 1 for any region you’ll be in a while or will be returning to in the course of a year.
- Trade out performing a fan house concert for a place to stay and maybe some meals (still sell CDs and merchandise).
- Take advantage of free happy hour snacks (but don’t get drunk doing it).
- Avoid driving during stop-and-go rush hour traffic.
10 Things To Have With You At All Gigs (if applicable):
- Guitar: strings, picks and a strap
- Extra fuses and tubes, if your amp uses them
- Drummer: drum sticks and drum heads
- Extra batteries – every kind that you need to complete a gig
- A flashlight and small toolkit
- Extension cords
- Extra cords – carry at least one spare of everything you use, including power cords.
- Backup computer battery
- A duplicate of any tracks, sequences etc. that you use for the gig.
- Backup microphone
10 Ways To Establish A Great Rapport With An Entertainment Buyer:
- Confirm the gig 1-2 weeks before the scheduled date
- Confirm the start and end times as well as the break times
- Be on time for set-up, sound check, the first set and every set all night long
- End on time so the staff can go home, unless the audience wants you to stay longer and you OK it with the buyer/manager
- Ask the buyer what his or her expectations are for the night before the gig, then do everything you can to help meet them
- Stay clean and sober during the gig
- Deliver a knockout performance every night no matter how many people are in the room
- Be everything that your promotional materials say you are and more
- Offer to help in any way that you can outside of your job description as the entertainer
- Cater to the audience 100%
10 Forms of Merchandise You Might Want To Sell:
- T-shirts
- Sweatshirts and/or sweaters (heavy and bulky)
- Caps
- Jewelry with your logo
- Bumper Stickers
- Photos / posters
- Key chain
- A book of your lyrics, drawings and/or photos
- Bandana
- Cool socks
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