For many years, having your own music videos was a luxury. Nowadays, it has become a ncessity for indie bands. Here are some of the reasons why you should have at least one video (preferably a live video). Only record a conceptual video if the budget allows!
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- Entertainment buyers want to see you, not just hear your CD. They know that you can doctor your sound in the recording studio.
- Your videos, if done right, can create a buzz on YouTube and Facebook, blogs and other social mediums. Make them interesting, with great sound. The latest lead singer of Journey got the job because a bandmember saw his video online.
- It sets you a cut above everyone else who doesn’t have one or who has a bad one. A good video legitimizes you.
- It can sell your songs as much if not more than the audio recording. Think of all of the songs whose great videos enhabced the record sales.
- It gives you a fighting chance against those acts that have videos. If you want to play in the big leagues, you need the right tools.
- It can establish or enhance your brand identity. Let people know what your live show looks like, how you move an audience, what you stand for etc,
- It is an indicator that you are professional and serious. Many booking agents, managers etc. won’t consider working with a band that doesn’t have a video to use for marketing.
- A good enough video can be featured on TV.
- A good video can launch your career!
- Fans get to see another side of you.
Besides recording all of the Indie Connect videos for the past 18 months, Doug Farrar of Rockstep Creative has been shooting economically priced high-end music videos for years. Check out his website at www.rockstepcreative.com, then call him at 931-490-1916 for your next artist video. You won’t be dissappointed![/private_pro]
