‘Music-Preneur – Taking Your Business Global” with JC ‘Coach’ Collins

Two Hour Intensive Music Industry Entrepreneur Workshop  

A powerful hands-on workshop for Aspiring Artist, Engineers and Music-Industry Entrepreneurs 


Session 1-2: Defining and Understanding the Music-preneur]

  • Self Check, Reality Check (What Are Your Goals)
  • 20 Reasons Why Musicians Get Stuck At The Local Or Regional Level
  • 10 Things Artist Should Never Do
  • How to get started in the music business (Finding Your Target Market)
  • C.L.A.M.P. – Branding  yourself as an artist
  • How to put together you Bio and Package
  • 13 – Key points of Recording Contract
  • Music Industry Overview
  • What is the Music Businesses
  • What Indie Labels have to offer
  • What is Your Dream?
  • Where are You in the Process?
  • Exercise: List Your Assets
  • In Focus Series 

Session  2-3: Setting the Aim of a Music Enterprise

  • Define Your Mission and goals
  • Formalize the Vision
  • Create your Blue Print(Mission) Statement

Session 3-4     Entrepreneurial Patterns

  • Key Traits of the Entrepreneur
  • Exercise: Identify Entrepreneurial Traits
  • Entrepreneurial Profile
  • Exercise: Prepare an Entrepreneurial Profile
  • Alignment of Entrepreneurial Traits
  • Session  4: Legal Forms of Ownership
  • Legal Forms of Ownership
  • Self-Assessment Quiz
  • Determine Your Legal Form of Ownership
  • Exercise: Determine Your Legal Form of Ownership
  • In Focus Series 

Session 5-6: Identifying Customers or consumer and Determining Customer Requirements

  •  (Developing your Fan Base)
  • Your Consumer vs Customer
  • Define Your Target Market
  • Exercise: Describing Customers
  • Determine Your Customer’s/fan base Needs
  • Exercise: Describe an Emotional Connection (What motivates people)
  • Coordinate Your Mission with Your Customers
  • In Focus Series

Here’s an excerpt from this workshop…

About JC ‘Coach Collins:

JC Collins, better known as “Coach The Music Business Specialist” by his friends, students, clients, and quite a few others in the Music Industry, has been a Music & Music Business Consultant, Advisor, Educator and Music Business Specialist for almost 17 years, guiding the careers of many past, present and future Singers, Songwriters, Musicians, and Producers, etc. He also has much experience as a Consultant to many Music Publishers, Managers, Production Companies, Indie Record Companies.

In 1997 he was founder of the Florida Institute of Cultural & Entertainment/Arts “, and in 2007 founded the MBA Network.  It was there, that Coach realized he loved teaching and helping others as much as he enjoyed making music. Presently, Coach is lecturing at SAE institute where he is guiding and representing many creative, musical and entertainment business clients. Coach is known as a catalyst who gets people moving forward in a positive frame of mind – and therefore a positive direction. His talent and experience in both the creative and business sides of Music, as well as his uncanny insight into people, and finally his enjoyment in helping people achieve their dreams make him a valuable resource to all in the Entertainment Industry.

Cost: $20

Indie Connect Members pay $15

Please RSVP to vinny@indieconnect.com


Bookings are closed for this event.

Date(s) - Saturday, September 8, 2012
10:00 AM CDT - 12:00 PM CDT

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Indie Connect (at Fort Knox Studios)


About The Author

Vinny Ribas

Vinny Ribas is the founder and CEO of Indie Connect, an artist management, consulting and training company. The company also hosts networking and educational events and has published an app that connects people to the Nashville Music Industry. During his 40+ year career, Vinny has been a full time musician, artist manager, booking agent, songwriter, studio owner, producer and the Entertainment Director for the NV State Fair. He has also coached over 1000 artists and songwriters. He is a sought after speaker and has authored over 400 music industry articles. Vinny is also the CEO of Top 4M Entertainment, an independent film and television production company.