Why Do Your Fans Like You?

in_concert© 2009 Vinny Ribas

It is very important for every artist to know who their fans are and why they are fans in the first place. Knowing this is the only way that you can insure that you keep delivering what they expect and want more of. If you think they like you for one reason, and you’re wrong, you run the risk of alienating your most ardent and vocal supporters.

Here are some ways to determine exactly what your appeal is:

  • Meet them after the shows when you’re selling CDs and merchandise. Strike up conversations. Ask them what they liked best about the show. Be careful not to come across as conceited. Be honest. Tell them that you really want to get to know your fans so that you can give them more of what they like. [private_member]
  • Have someone else survey the people who come to your shows to find out what they like most about you.
  • Check your messages on MySpace. You can glean a lot from people’s comments.
  • Have a guest book on your website. The people who sign it will leave candid comments (unless it’s your family).
  • Survey them electronically. You can do this on your website, in your newsletter, on your MySpace or other social network sites. Offer a free download to anyone who fills out the survey.
  • Watch closely for reactions to certain songs, certain things you say etc. Video your shows and keep 1 camera on the audience. That way you can watch their reactions to everything later with an objective eye.
  • Collect demographic information (age range, zip code, gender) when people order your CD or sign up for your newsletter online. This will show you what age group, gender and geographic location you appeal to the most.

Consistently delivering the quality, style, image and sounds that your fans love is by far the most effective way to establish a long and prosperous career.[/private_member]

About The Author

Vinny Ribas

Vinny Ribas is the founder and CEO of Indie Connect, an artist management, consulting and training company. The company also hosts networking and educational events and has published an app that connects people to the Nashville Music Industry. During his 40+ year career, Vinny has been a full time musician, artist manager, booking agent, songwriter, studio owner, producer and the Entertainment Director for the NV State Fair. He has also coached over 1000 artists and songwriters. He is a sought after speaker and has authored over 400 music industry articles. Vinny is also the CEO of Top 4M Entertainment, an independent film and television production company.