Category Archives: Marketing & PR
What Your Fans Love About You (And Why It Matters)
People have the capacity to enjoy countless songs by thousands of artists, but only the time to invest in a small handful. Your goal is to help them choose you as one of their favorite artists by knowing what they love.
Fake Likes and Followers
There are some challenges with buying fake likes and followers that should cause you to think twice before employing the strategy.
Controlling Your Brand
© 2019 Vinny Ribas Most artists are very aware that they need to establish their own brand. But many artists do not know exactly what that means and how to control it. In the simplest terms, your brand is what people picture when they see or hear your name, hear your music, see your logo,…
The Hunt For Hashtags
© 2019 Vinny Ribas Hashtags are a tool. The reason you want to use them in your social media posts is so your posts will be discovered. This requires some serious thought and research. Here are some of the ways you can maximize the power of hashtags. Use hashtags that your potential fans use to…
10 Reasons Singles Are A Smart Move For Independent Artists
© Vinny Ribas In recent years the industry has seen a dramatic move from artists occasionally releasing albums or EPs to frequently releasing singles. There are pros and cons to this. Purists, for example, argue that the whole idea of developing a project around some form of concept will become a lost art. I am…
Best Practices for Marketing Your Music on Twitter
As a microblogging and social media platform, Twitter is a powerful tool to promote your music. It can help you find the right audience, gain new followers, grow your fanbase and give you a firm foothold in the music industry.
How To Get Your Music Submissions Noticed
Any time you pitch your act to a booking agency, manager or record label, you are facing very stiff competition. The same goes with entering a songwriting contest or pitching a song to a publisher. Your job is to wow your reviewer immediately and so want to listen and watch more.
7 Ways To Boost Your Fan Base Quickly
Identifying and tapping into groups with which you have a lot in common is one way to grow your fanbase quickly..
Using Your Story To Attract And Engage Fans
© 2015 Vinny Ribas There are countless numbers of reasons why people go into the music business. The same holds true for the choices they make in their music careers, including what they play, where they perform, how often they gig, who they perform with, what they write, who they write with etc. Some are…
The Immortal Marketing Channel: Leveraging Email Marketing In 2013 with Andrew Apanov
[private_freebie]Dotted Music founder, Andrew Apaonov, gave this powerful presentation at the 2013 IC Virtual Music Conference. In this 1 hour video, Andrew explains how to use email marketing to grow your fan base as well as keep them engaged. He reveals strategies that he has used to make Dotted Music one of the most popular…