Category Archives: Marketing & PR

Give Them More Than They Pay For Or Expect

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Interview With Publicist Chuck Whiting

 Located in Nashville, Tenn., Whiting Publicity & Promotions is an award-winning communications solution for businesses, organizations, professionals and artists. We asked Chuck a few questions about PR, how artists can use it, and how he suports the arts community. 1. What uniquely qualifies you to work with indie artists? My background as a newspaper reporter, publicist, songwriter,…

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“Using Innovation To Set Yourself Apart From Other Independent Artists” by Vinny Ribas

© 2010 Vinny Ribas The biggest thing that you, as an independent artist or musician, can do to for your own career is to find a way to set yourself apart from the pack. In a world of copycats and knock-offs, this may seem an impossible task. However, hundreds of thousands of artists have found…

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Making Great Impressions

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The Seven Essentials to Writing a Press Release

It’s your connection to your audience: conveying your brand, your event, and your story © Michelle Wilson-Morris Working in the music industry has its perks, privileges, and pains as anyone who works in it knows. No matter what your genre is, one thing remains the same for all artists: You need to bring attention to…

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17 Ways Bands Should Use Email to Grow their Fan Base and Sales

© 2010 MusicNomad Your relationship with your fans has never been more important. They hold the money and are the ones that want to buy directly from you. They love your music and are whom you need to develop an intimate relationship with if you want your band’s career to grow. If used right Email…

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The Dos and Don’ts of Getting Your Music Onto Blogs

By MusicNomad.com Music Blogs are the new A&R scouts for new music. Music Fans and Record Labels use influential music blogs to filter out and find new music. Some Music Blogs write about popular music and give reviews, gossip and MP3’s, but the most influential ones are usually written by one blogger who writes about…

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7 Mistakes to Avoid When Writing a Press Release

There are certain mistakes that are the journalistic equivalent of dragging one’s nails across a blackboard by Michele Wilson-Morris If you’ve taken the time to write a press release, then you obviously have news that you want to convey. It can be information about an EP or CD release, an upcoming performance, a tour announcement,…

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Keep ’em Guessing

2010 Vinny Ribas  Movie trailers are intended to create anticipation for a soon-to-be released film. So are talk show appearances by movie stars. TV commercials are designed to create an excitement to own a product or buy a service. Pre- release reviews of TV shows and films are all publicized to generate a buzz –…

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Getting Contact Information From Live Audiences

© 2010 Vinny Ribas Congratulations! You’ve landed an amazing gig in front of a large audience! Now how are you going to convince that large of a group to sign up for your mailing list?  To answer his you need to know 2 things. First, you need to know the audience. Ask yourself, ‘How would this…

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