Category Archives: Marketing & PR
What’s The Big Deal (about you)?
© 2010 Vinny Ribas In order to gain regional, national and international exposure, you need to ‘create a buzz’. What that means is that you need to give fans, other artists and music industry personnel one or more reasons to talk about you. If you do this effectively, your notoriety will grow virally, resulting in…
Giving Music Away Smartly
© 2009 Vinny Ribas There is an ongoing debate regarding giving music away for free. Those who are against it argue that artists and songwriters should get paid for everything they create, and that giving music away keeps fans expecting more for free and prevents them from buying music. While I agree the public is…
20 Places To Promote Your Shows For Free
© 2009 Vinny Ribas Here are a number of places where you might be able to promote your shows for free. Keep in mind that these promotions only work if you keep them completely up to date. Keep in mind that there are tools like ArtistData.com that enable you to syndicate your events onto multiple…
So What Is This ‘Niche’ Thing Everyone’s Talking About?
© 2009 Vinny Ribas Chances are that if you are an indie artist, or trying to make it as one, you’ve been told more than once that you need to ‘find your niche’. So what does that mean as it relates to a music career? Let me try to explain.
Converting Fans Into Buyers
Pro Members Only © 2009 Vinny Ribas Ok, so you’re getting a lot of visitors on MySpace or Facebook. You’ve got enough ‘friends’ to start your own fairly large city. Everyone is raving about your music. You’re being played on Internet radio stations worldwide. So why aren’t you making boatloads of money? Here are several…
10 Ways To Love Your Fans
© 2009 Vinny Ribas If you are a true singer or musician, you love what you do because you get to express yourself through your music. When you really believe in your music, as opposed to performing songs just for the money, you attract loyal, dedicated, in-it-for-the-long-haul fans. Fans like that are hard to come by, but…
Designing Your Logo
© 2009 Vinny Ribas Your logo is as much a part of your identity as your face and your music. Think of the early Beatles bass drum head, and how their name was written. Then there’s the rock band ‘Yes’. You could recognize their names from across the room! There is a lot to think…
Playing Casinos
© 2015 Vinny Ribas Casinos come in all shapes and sizes! Because of that, they use virtually every kind of musical entertainment there is. From singer/songwriters to musical reviews, and from pop, country or rock dance bands to strolling violin players. They have small stages for solos acts and duos. They have dance rooms or…