Tag Archives: promotion
7 Mistakes to Avoid When Writing a Press Release
There are certain mistakes that are the journalistic equivalent of dragging one’s nails across a blackboard by Michele Wilson-Morris If you’ve taken the time to write a press release, then you obviously have news that you want to convey. It can be information about an EP or CD release, an upcoming performance, a tour announcement,…
Giving Music Away Smartly
© 2009 Vinny Ribas There is an ongoing debate regarding giving music away for free. Those who are against it argue that artists and songwriters should get paid for everything they create, and that giving music away keeps fans expecting more for free and prevents them from buying music. While I agree the public is…
20 Places To Promote Your Shows For Free
© 2009 Vinny Ribas Here are a number of places where you might be able to promote your shows for free. Keep in mind that these promotions only work if you keep them completely up to date. Keep in mind that there are tools like ArtistData.com that enable you to syndicate your events onto multiple…
The “T” in Tour Merchandise Stands For T-Shirt
Pro Members Only The following contribution is from Gigi Swanson of M.G. Incentives, Inc., a company that supplies logo merchandise to a diverse range of small and corporate businesses. Formerly the director of the music business program at McNally Smith College of Music, Gigi offers her firm’s entertainment clients specific industry knowledge and experience. She has worked…
Popular Performance Circuits
© 2015 Vinny Ribas A circuit is a series of similar gigs that an act is well-received at and that fills much of their calendar with. For instance, you can travel from fair to fair or college to college all across the country, with those gigs making up 75%% of your gigs. Another example is booking…
15 Ways To Improve Your Chances Of Getting The Gig
© 2009 Vinny Ribas Most gigs always have more than a few acts clamoring to secure dates. Here are some ways that you can rise above the crowd and increase your chances of landing the gig. Don’t sell – build relationships. Venue owners and managers hear sales pitches all day from inexperienced sales people who…