5 Unique Ways To Promote Your Act

© 2009 Vinny Ribas


  1. Hold a contest to name your upcoming CD. Give the winner a free autographed copy of the CD, plus a copy of the CD cover mounted on a plaque that they can display.
  2. Have business card drawings (or have them fill out a slip of paper) for a free CD or merchandise at your shows, with the understanding that those who give you a card will be added to your mailing list.
  3. Play acoustically in a park or some other open place with a lot of foot traffic (as long as it is legal and/or you have permission) to promote your show that night or weekend. Be sure you have flyers to hand out.
  4. Whenever possible, donate a performance at a local nonprofit (the YMCA is perfect) in the cities you’re scheduled to perform in. Even one acoustic afternoon set can draw people to your paid gig, and will often generate great publicity for you.
  5. Write songs about your most loyal fans. Many people will go the extra mile for you (promotion wise) to earn the right to have a song written about them!

What unique promotions have been successful for you? Share them below so everyone can benefit![/private_freebie]

About The Author

Vinny Ribas

Vinny Ribas is the founder and CEO of Indie Connect, an artist management, consulting and training company. The company also hosts networking and educational events and has published an app that connects people to the Nashville Music Industry. During his 40+ year career, Vinny has been a full time musician, artist manager, booking agent, songwriter, studio owner, producer and the Entertainment Director for the NV State Fair. He has also coached over 1000 artists and songwriters. He is a sought after speaker and has authored over 400 music industry articles. Vinny is also the CEO of Top 4M Entertainment, an independent film and television production company.