Tag Archives: branding
Controlling Your Brand
© 2019 Vinny Ribas Most artists are very aware that they need to establish their own brand. But many artists do not know exactly what that means and how to control it. In the simplest terms, your brand is what people picture when they see or hear your name, hear your music, see your logo,…
“Using Innovation To Set Yourself Apart From Other Independent Artists” by Vinny Ribas
© 2010 Vinny Ribas The biggest thing that you, as an independent artist or musician, can do to for your own career is to find a way to set yourself apart from the pack. In a world of copycats and knock-offs, this may seem an impossible task. However, hundreds of thousands of artists have found…
Setting Yourself Apart From The Pack As An Indie Artist
© 2014 Vinny Ribas Here are some areas that you can mold to develop your own identity as an artist. Your voice should be distinguishable from everyone else. It should be instantly recognizable. That starts with the actual sound of your voice. It could also be reflected in your vocal range, your ability to do…
‘The Importance of Image for Artists and Music Professionals’ with Lori Bumgarner
You only get one chance to make a good impression. Having a consistent, engaging and appropriate image is vital to your career and your business. How you present yourself can pigeonhole you from day one or leave people confused as to your real identity. Experienced and respected image consultant, Lori Bumgarner, will explore the reasons…
Changing Directions Midstream
© 2010 Vinny Ribas It is not uncommon for an artist to decide somewhere midstream that he or she has somehow wound up pursuing a career path that is not true to the artist’s nature. The result might mean changing musical genres, moving from performer to a different role in the business, focusing more on…
The Big Fish Strategy
© 2010 Vinny Ribas We’ve all heard stories about the hometown queen/aspiring actress who moved to Hollywood to be a star, only to be lost in an endless sea of other wannabes. The reason they make this life change is because very few people can make a living as an actor or actress if they…
Designing Your Logo
© 2009 Vinny Ribas Your logo is as much a part of your identity as your face and your music. Think of the early Beatles bass drum head, and how their name was written. Then there’s the rock band ‘Yes’. You could recognize their names from across the room! There is a lot to think…