Category Archives: Marketing & PR
Keys To An Effective Artist Website
© 2012 Vinny Ribas Having a strong, compelling website is a major key to any artist’s success. When done right, all roads lead to it. These roads include your social networks, your business card’s your CDs, your CD packaging, your one sheet, your email address, your gigs, your posters and everywhere else that you appear…
Why Every Indie Artist Should Have A Physical Mailing List And Newsletter.
© 2011 Vinny Ribas Having a physical email list and sending out timely newsletters can transform your career! Here are some of the important reasons why!
Drawing More Fans To Your Shows
© 2011 Vinny Ribas All too often having great talent isn’t enough to get people to leave the comfort of their homes and come out to see you perform. So, here are some creative ways to draw more people to your shows. Many of these work just as well on the road as they do…
What You Should Know About Your Fans and Why
Copyright 2015 Vinny Ribas Knowing who your truest fans are is as important as getting them in the first place. It helps you refine your marketing, your songwriting, your pricing, your merch etc. Get this down to a science, and you’ll find you’re attracting more and more ‘super fans’! Here are some examples of things…
Reasons Why Your Music Isn’t Selling Online
© 2011 Vinny Ribas Having music available for people to purchase is obviously very important to an indie artist’s income. However, you’ve probably noticed that just because you have it available doesn’t mean that people are flocking to buy it. So why isn’t your music selling? Here are some thoughts:
Sales 101 for the Indie Artist
© 2011 Vinny Ribas If you’re an independent artist, let’s face it; unless you have a full-time booking agent and a strong marketing team behind you, you are in charge of sales and marketing. In fact, even with those team members in place, the most important sales job is still yours – turning listeners and…
Guarding Your Brand And Reputation
© 2011 Vinny Ribas Let’s face it – we are all human. And as human nature would have it, sometimes we do or say something that we wish hadn’t. It might be a quick slip of the tongue, telling a joke that offends someone or sending an email that is construed wrong. And if we…
How to Lead People to Your Music in a Digital Age
by Bill Pere With the maturity of digital delivery and a proliferation of websites that allow easy uploading and legal downloading of music, the old models of making and marketing CDs are gone. The shift from an album-based economy to a track-based economy spawns many new considerations for the Indie artist when the time comes…
20 Ways To Market Your Act Or Your Music For Little Or No Money
© 2011 Vinny Ribas You can make YouTube videos at home. Build your own channel. If you play covers, videos of you performing those songs can drive attention to you as an artist. You can then lead your fans to your original music. Build relationships on social networks like Facebook and LinkedIn. People who ‘know…