Indie Artist Online Starter Kit

by Vinny Ribas
Here is a list of some of the first things that a new artist can to do to establish his or her presence online.

  • Have Your Own Website
    • If possible, purchase your name as your domain ( You can buy it at, If possible, get the .net and .org extensions as well.
    • There are basic web templates at and For more advanced websites, check out  They will all guide you as to how to build the website. 
  • Digital Distribution
    • Put your music on iTunes, Amazon and other digital retailers – You can use, (who also sells your physical CDs).  They will not only place your songs on hundreds of digital websites, they will also make it available to internet radio stations worldwide.
  •  Social networks
    • Start with a Facebook page – go to, follow instructions to ‘Create A Page.’ Once you have enough ‘Likes’, you can request your name as the URL – e.g.
    • Join Reverb Nation at This site is mostly musician-to-musician. However, they have marketing tools that can be invaluable. Click ‘Join Now’ and follow the instructions.
    • Build a profile on – This is starting to make a resurgence.
    • Set up a Twitter account at – Use this to broadcast short ‘updates’ or ‘tweets’ of 140 characters or less.
    • Join Indie Connect Social Network to make industry connections.
    • Build a profile on all other appropriate social network websites, even if it is just to reserve your name. Use the ReverbNation widgets to syndicate your calendar, music, bio etc. That means that any time you update your information on Reverb Nation, it will update all of your social networks at the same time. That will keep them relevant. 
  • Widgets:
    • Widgets are tools that you can place in various places on the web help you accomplish various tasks. Reverb Nation has widgets that allow you to update your calendar, status updates, bio and music on your website and all of your social networks at one time. 
  • Join Sound Exchange
    • ( If you get a decent amount of internet airplay, you will have royalties coming. 
  • Mailing List
    • Start an email mailing list. Begin with friends, fans and family. Choose between:
      • You can use ReverbNations’s newsletter program (called FanReach), or;
      • You can 
  • MP3s
    • You can upload songs to computer as MP3s. On a PC you can use Windows Media Player.
      • ‘Ripping’ is the process of pulling a song from a CD
      • ‘Burning’ is the process of creating a CD from an online file 
  • Video/YouTube
    • YouTube videos are a great way to start building a fan base. Start your own YouTube Channel.  Be sure that your website address is on the videos (a live link if possible). On a PC you can create movies with Windows Movie Maker and an inexpensive camera. 
  • EPK
    • EPK stands for electronic press kit. It is an electronic collection of all of the things you need to get gigs, including your music, photos, videos, bio, press, calendar and more, and can be emailed to venues. Both ReverbNation and SonicBids ( enable you to create high quality EPKs. 
  • One Page
    • A one page is a single page that contains a wide variety of information about you. Your booking page contains everything that an entertainment buyer needs to know about you (photo, bio, references or quotes etc. You can also create a one page for your CD that you send to radio stations, music reviewers or music blogs. You can create an attractive one page at
  • Education

About The Author

Vinny Ribas

Vinny Ribas is the founder and CEO of Indie Connect, an artist management, consulting and training company. The company also hosts networking and educational events and has published an app that connects people to the Nashville Music Industry. During his 40+ year career, Vinny has been a full time musician, artist manager, booking agent, songwriter, studio owner, producer and the Entertainment Director for the NV State Fair. He has also coached over 1000 artists and songwriters. He is a sought after speaker and has authored over 400 music industry articles. Vinny is also the CEO of Top 4M Entertainment, an independent film and television production company.