What Are Friends For? Your Street Team, Of Course!

© 2009 Vinny Ribas

Being on stage with an appreciative audience is a very exhilarating experience. It is awesome feeling ‘popular’, even if it is just for a little while. However, in between shows, taking care of the business of getting gigs, marketing yourself, sending out contracts etc can be very frustrating. This is especially true if you have to do it all yourself!

I would be willing to bet that many of your friends, family and/or fans would be more than willing to help you if they only knew what to do. There is something about being part of someone else’s success that we all enjoy. For many fans, helping out is their way of feeling closer than ‘the other fans’ to an artist that they like. In most cases, all you need to do is ask.

Here are a bunch of things that you can ask others to help you with that will lighten the your burden. Some require specific skills, while others can be done by just about anyone.[private_member]

  1. Spread the word about you via their social networks
  2. Hang posters or pass out flyers when and where it is appropriate
  3. Designing posters, business cards etc
  4. Calling radio stations and requesting your song[private_member]
  5. Calling venues to ask if you will be performing there (create a demand)
  6. Designing or revamping your website, or just keeping it up to date
  7. Managing your social network pages
  8. Researching appropriate venues for you to call for booking
  9. Making hotel and/or plane reservations for you
  10. Blogging about you or on your behalf
  11. Selling tickets to your shows
  12. Helping at your merchandise table
  13. Selling or taking tickets at the door
  14. Managing your CD/merchandise inventory
  15. Convincing people to come to your shows
  16. Voting for you in contests
  17. Brainstorming on unique marketing ideas
  18. Anything else that doesn’t require you to do personally!

There is one rule that makes this strategy work. You need to be a giver as well, helping others whenever you can. Better yet, you need to be willing to ‘pay it forward’ by helping others without expecting anything in return. What goes around comes around. The more you help others, the more others will be willing to go the extra mile to help you.

Lastly, don’t forget about bartering. For example, if someone you know a graphic designer who is getting married, maybe you can get him or her to design some promotional items for you in exchange for performing at their service or reception. Remember that it has to be a win-win or you shouldn’t play![/private_member]

About The Author

Vinny Ribas

Vinny Ribas is the founder and CEO of Indie Connect, an artist management, consulting and training company. The company also hosts networking and educational events and has published an app that connects people to the Nashville Music Industry. During his 40+ year career, Vinny has been a full time musician, artist manager, booking agent, songwriter, studio owner, producer and the Entertainment Director for the NV State Fair. He has also coached over 1000 artists and songwriters. He is a sought after speaker and has authored over 400 music industry articles. Vinny is also the CEO of Top 4M Entertainment, an independent film and television production company.