Tag Archives: Music Marketing
Giving Music Away Smartly
© 2009 Vinny Ribas There is an ongoing debate regarding giving music away for free. Those who are against it argue that artists and songwriters should get paid for everything they create, and that giving music away keeps fans expecting more for free and prevents them from buying music. While I agree the public is…
20 Places To Promote Your Shows For Free
© 2009 Vinny Ribas Here are a number of places where you might be able to promote your shows for free. Keep in mind that these promotions only work if you keep them completely up to date. Keep in mind that there are tools like ArtistData.com that enable you to syndicate your events onto multiple…
Getting Higher Paying Gigs
© 2009 Vinny Ribas There are really only 2 ways to make more money than you are from performing, and they are never-ending quests. The first is to play more gigs. The second is to play bigger, better, higher paying gigs. Once you start playing bigger and better gigs than you were, your goal is…
So What Is This ‘Niche’ Thing Everyone’s Talking About?
© 2009 Vinny Ribas Chances are that if you are an indie artist, or trying to make it as one, you’ve been told more than once that you need to ‘find your niche’. So what does that mean as it relates to a music career? Let me try to explain.
10 Steps For Establishing Yourself As An Indie Artist
© 2009 Vinny Ribas It is not uncommon for artists at all levels to feel ‘stuck’, wondering what to do next. The number of tasks that seemingly need to be done simultaneously can be overwhelming. The thought of trying to do everything yourself can be literally disabling. If only there was a formula to follow. Unfortunately,…
The “T” in Tour Merchandise Stands For T-Shirt
Pro Members Only The following contribution is from Gigi Swanson of M.G. Incentives, Inc., a company that supplies logo merchandise to a diverse range of small and corporate businesses. Formerly the director of the music business program at McNally Smith College of Music, Gigi offers her firm’s entertainment clients specific industry knowledge and experience. She has worked…
Booking and Performing At Corporate Events
© 2015 Vinny Ribas The most difficult thing about booking conventions, conferences and other corporate parties is often not the performance itself. It is getting the person in charge of hiring the entertainment to even know that your act exists and is available. Once you reach the right person and get their attention, actually getting…
Converting Fans Into Buyers
Pro Members Only © 2009 Vinny Ribas Ok, so you’re getting a lot of visitors on MySpace or Facebook. You’ve got enough ‘friends’ to start your own fairly large city. Everyone is raving about your music. You’re being played on Internet radio stations worldwide. So why aren’t you making boatloads of money? Here are several…
Popular Performance Circuits
© 2015 Vinny Ribas A circuit is a series of similar gigs that an act is well-received at and that fills much of their calendar with. For instance, you can travel from fair to fair or college to college all across the country, with those gigs making up 75%% of your gigs. Another example is booking…
Designing Your Logo
© 2009 Vinny Ribas Your logo is as much a part of your identity as your face and your music. Think of the early Beatles bass drum head, and how their name was written. Then there’s the rock band ‘Yes’. You could recognize their names from across the room! There is a lot to think…